Our Founders

Ali Wade
Ali is a Director of Thinking Matters, experts in supporting schools to develop independent, metacognitive learners. He holds a number of other advisory positions in ed-tech businesses across the tutoring and learning spaces. With a background of leading and recruiting teams in the world of finance he is passionate about understanding the attributes behind successful people. He spends his spare time attempting to put his vast knowledge of how people learn into practice on his long suffering family.

Phoebe Lee
Phoebe is our resident polymath. She pulls together all of our tech, design, content and uses her legal qualifications to keep us all in order too. In addition to everything else, Phoe is also a brilliant 11+ tutor, a skill she saves for her charitable work with disadvantaged learners. When she isn’t helping everyone else Phoebe’s passion is anything and everything to do with the seaside: always with her toddler and puppy in tow of course...